When we say digital we tend to think of a lot of things and businesses have different views of what digital really means.
When we are talking of going digital the very first step seems to be having a digital presence like being present on google and having a website.
When we speak about the website most think it is a collection of business information on the internet. Yes, of course, it is that but it is more than just a collection of information it is the digital reflection of your business.
Let us consider, for example, a physical store and compare it with its digital counterpart. Just as it is very critical of having the right location for the business.
You tend to choose a location close to your customer base and where there are more footfalls similarly having a website is like a business having a location on the internet.
A simple way to view a website is that it is your online business address. This is where your customers, clients, and associates go to find you on the Internet. It legitimizes your business and improves your credibility.
It gives your business identity and is virtual proof that it exists. Now you might wonder why being present on the internet matter so much NOW!!.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things we.
Post jiofication in 2016, India became a country 2nd largest internet users and most of these users were from tier-2 & 3 cities. Close to 50% of total internet users in India come from rural areas and with falling smartphone prices this seems to only get larger and larger.
Technology today is influencing every purchase decision of Sujay Ladawa, MarkSense Digital Works consumers whether they are buying online or offline.
While the majority of consumer behavior is influenced by tech and the same business owners use a multitude of platforms for their own personal use from Facebook to TikTok when the same comes to the businesses they still lack even the minutest digital initiative.
So does digital initiative really mean? For starters having a website. Having a website is like setting up shop on the internet. But having a website does not guarantee success just like for any physical business it takes time to attract consumers to his business.
Similarly for Website, to attract consumers there are few other things that also are essential like Locally optimized SEO with google integration this might seem technical but all it really means is when someone somewhere in your city searches for something your business is into, your business needs to show up.
So to summarize the more visibility on the internet the more the views and this translates to more sales.
We hear people saying there is no business happening like in the old days, it is just that businesses aren’t present or visible where the action is happening ie Internet.
There is a saying out of sight out of mind and this will also lead to out of business if you don’t act now.
If you agree that the consumer behavior and channels of doing business are shifting rapidly and more tech-oriented then Click here.
