How can digital marketing help me grow my business?
In the present day, where the internet is an integral part of everyone’s lives, any consumer who wants to know more about your organization first looks it up on Google.
Brightlocal has discovered that 88% of consumers trust online reviews just as much as they trust their own peer recommendations. If the organization has negative reviews dominating the search results, the consumer is bound to choose another alternative to your organization, however good your organization actually may be. On the contrary, when the consumer finds positive reviews and feedback, they are more likely to trust you to satisfy their needs and to work with you in the future.
That’s why digital marketing plays a vital role in growing your business.
What is SEO in digital marketing?
Search engine ranking(SER) refers to the position of a website on a search engine’s results page.
The most effective and efficient thing you can do to manage your online presence is to make sure that when you search for your brand on Google, the first page of results includes strong positive content about the organization. It has been shown that the first five listings in Google’s search results receive about two-thirds of all clicks.
One thing that you will want is for your company website or blog to be the first thing that appears when the name of the organization is searched. They promote exactly what you want the audience to think about you.
Also, online reviews can create a huge impact on your ranking. This is because search engine algorithms know very well that customers value online reviews when making a decision. That is why companies that take more effort to maintain their online reputation are rewarded with a higher ranking.
Which are the best digital marketing strategies?
- SEO: One of the most popular ways of doing this is PPC marketing with Google AdWords. This is an advertising system where advertisers bid for specific keywords in order for their ads to appear on google’s search bar. Each time an ad is clicked, advertisers have to pay a fee. This is known as PPC or Pay per Click.
Google’s algorithm also increases the SER of your site when there is more traffic on your website. The website must contain good quality content that is useful to consumers in order for its SER to increase.
- Social media: Don’t stick to just one social media platform. Make your presence felt on many social media platforms. But, many businesses make the mistake of posting the same content on all the platforms. It is best to study which type of content works best for different platforms so you can post that kind of content on each of the platforms.
- Email Marketing: This is the most effective method to generate leads compared to the other methods. It is also one of the most affordable methods. It can be integrated with other platforms by providing social media icons and other things.
- Influencer marketing: When people hear this, they usually think of hiring a celebrity to promote their products. But it doesn’t necessarily mean this. Hiring a person with a large number of followers also works as influencer marketing.
How do I promote my site with PPC Marketing?
- Keyword research: This is an advertising system where advertisers bid for specific keywords in order for their ads to appear on google’s search bar. Therefore, it is extremely important for you to know what keywords to bid on in order for your ads to appear on more people’s search pages.
- Research the audience: PPC advertising provides the option of advertising to specific audiences based on gender, occupation, age, interest, etc. You must research what kind of audience responds most to your ads and aim to target them specifically.
- Write strong ads: Think about the audience, problems they face, and the solutions that your product can provide for them when writing the ad.
- Landing pages: The audience will land on this page once they click an ad. It must contain valuable and relevant information with respect to the ad. It should be designed to drive the audience to take the actions that you want them to take.
What benefits do Google ads have over Social media ads?
The main advantage that google ads have over social media ads is the intent. When a google ad is displayed to a consumer, it’s because they’ve searched for a particular keyword on google. This means that they are interested in the relevant topic to some extent. But social media ads are seen by everyone, whether they are interested or not.
All social media platforms aren’t used by everyone. Some people may be on Facebook, but not on Instagram. Some others may be on Instagram but not on twitter. But, almost everyone with access to internet searches for things on google.
Social media is good for brand awareness and social following. But if you’re looking to directly make sales, google ads are the best method.
3 Comments