Google Posts lets a Business to post content directly on Google which is shown in Google search results, these posts are small cards which can be used to share information regarding your business such as Events, offers/specials, products, and announcements.
Google posts are a quick and easy way for you to deliver your information. Posts offer a one-click redirect to your website, article, or blog. These should be regularly updated, the more creative the posts and images used, the higher the response of customers will be
Types of posts
“What’s new” Posts: This type of posts are used to tell the highlights of your business, this can motivate the customers to revisit your store physically, these posts can be made to expire automatically after a set amount of time. Regular posting of this type of content will keep your listing much more interesting and occupied.
Event Posts: As the name indicates this type of post is used to inform about events that are going to take place. This requires you to set up a time frame and add the details of the event.
Offer: Offers should be used for limited-time promotions. Upload a photo or video to support your message and draw attention to it. You’ll have the option to set up your offers for online redemption or with a coupon code for in-store visits. You’ll need to specify the time frame for your offer, which is the time the offer post will be live on Google.
Product
Want to broadcast any new products or services you are offering? Start a buzz by showing a picture of what you are offering, as well as a description and price range. Product posts expire after 7 days.
When to Use Which Post
The right type of “Google My Business” post will vary depending on what you’re trying to achieve. If you’re launching a new product or running a special promotion, the “Offer” post would fit the context of the information best. On the other hand, if you’re simply looking to increase brand awareness and share general information, the “What’s New” post type can help you get the job done. Because the content covered in each post will most likely be different, it’s a good idea to spend some time studying and testing the different post types so you have a better understanding of how they’ll look and which ones can help you reach your goals fastest.
Tips for Effective Google My Business Posting
Use High-Quality Pictures & Videos
Being visual creatures, it’s no secret that a flashy video or cool-looking picture is usually the best way to grab the attention of chronic feed-scrollers on social media, so it’s only natural that it works in a search engine setting as well. Not only will picture and videos help draw the eyes of users as they scan the results, but they can also reinforce the information being delivered.
Keep it Short
One of the biggest mistakes Google My Business posters make is trying to use ALL of the allotted characters, which is a staggering 1,500. Even though it’s nice of Google to give so much (unneeded) space to work with, the ideal length for any given post falls between 150-300 characters. Not only does this help hold the attention of viewers as opposed to a wall of block text, but it also increases the likelihood that all of the vital information will be shown in the post preview without needing to click the “Learn more” button.
Optimize Your CTA & Landing Page
Depending on the post type you select, you’ll have the option to add a nice, clickable call to action button to your Google My Business post. As obvious as it may sound, you want to pick the CTA that best communicates the action you want users to take. Even though you’re not able to create custom CTA buttons (yet), Google gives you a fair number of options to work with.
